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Case Studies | Partial List of Clients
 
 
ENTRY STRATEGY FOR AN OVERSEAS INVESTMENT FIRM

An Australian investment firm was evaluating the option of investing in Indian markets.  The company was in the process of formulating their portfolio strategy for investment in equities in various countries including India with the special focus on Information Technology sector. The investment firm approached TechNet® to assist them in understand Indian IT sector and identify the investment opportunities from venture capital's point of view.

 
TechNet® conducted a detailed study of Indian IT sector covering details like the sub-sectors within IT sector, past growth trends, expected growth and the investment potential.  The study also evaluated the option of venture capital investment in each of the sub-sectors based on parameters like need for risk capital, growth potential and the value that could be added by a venture capital firm. 
 
At the end of the study, TechNet® made a presentation suggesting the investment opportunities that exist for the Australian firm and the type of companies in which the company could invest.
RESTRUCTURING OF FAMILY MANAGED BUSINESS & VALUE CHAIN RE-ARCHITECTURE

Over a period of three years, TechNet worked closely with a medium sized, family owned, Diamond and Jewelry Company (group turnover of around Rs.600 corers) in various areas.  The client was a typical Indian Diamond company – family managed, employing very few outside professionals resulting in growth challenges.   The client approached TechNet for assistance in achieving its growth targets.

 

TechNet® began its association with a detailed study of the diamond and jewelry industry value chains to understand the needs of the client's customers and how was this being met.  Based on this, TechNet identified strategic, structural and systemic factors responsible for preventing the client from achieving growth.  TechNet® also assisted the client to bridge the gap in these areas.

 
For example, TechNet® assisted the management in attracting and hiring professional managers to run the business and manage the cultural implications of recruiting outside (family) members.  TechNet® also assisted the management in taking key strategic decisions such as make or outsource decisions and distribution strategy.  TechNet® also worked with Jewelry division of the client in restructuring its manufacturing systems to improve their performance on order-to-delivery cycle.   TechNet® also assisted the client in communicating its growth targets to various agencies such as banks and monopoly raw-material suppliers to get their support.
 

 

The performance of the company has improved over the years and it is already on an aggressive growth path.  TechNet® is still associated with the client, playing the role of business advisor.

 
INNOVATION STRATEGY & INNOVATION PROGRAM

Over a period of one year, TechNet® assisted one of India's largest Information Technology Service Provider Company in launching and managing an innovation process.  The company, a late entrant into IT sector, had been growing aggressively in the market place and set-up even more aggressive growth targets.  Sensing that the current business model would not provide the required growth targets, the client wanted to explore new avenues and ideas for growth.  In this context, the client approached TechNet to assist them in launching and managing an innovation program. 

 

TechNet® began with an Innovation Audit, in which TechNet’s® diagnosed the climate for innovation in the organization and identified the factors responsible for encouraging and inhibiting innovation in the factors.  These factors were strategic, structural or systemic in nature.  After identifying these factors, with the help of an internal task force,   TechNet® started putting in place systems and processes (like performance measurement systems, budgeting system, relocation of the officers returning from innovation projects, etc.) for encouraging innovation in the organization. TechNet® also assisted the client in developing systems for collecting and ideas and screening them to form feasible projects that would help the organization to accomplish the growth targets in a sustainable way.

 
TechNet®, along with its business partner – specializing in project planning, helped the client in detailed planning of these innovation projects.  By the end of about twelve months, the client had a concrete set of innovation projects with clearly laid out time frames
 
VALUE CHAIN APPROACH FOR AN INFRASTRUCTURE COMPANY

TechNet® worked with a large infrastructure company, which was in the process of setting up an industrial park near Chennai.  The client was trying to sell its facilities at the park with limited success. The potential buyers, in all probability, perceived the park as yet another industrial estate and thus were unwilling to pay any premium for the facilities. Consequently, the client approached TechNet® to assist them in developing a strategy that would enable it to extract premiums for the facilities at offer.

 

TechNet® suggested that the client should offer a compelling value proposition to the prospective participants of the industrial park.  Then TechNet® scanned the environment for various options and suggested that the park could attract export-oriented industries such as apparel, diamond & jewelry and leather to the park.  Using Value Chain Re-architecture (VCR) approach, TechNet® analyzed the unique value proposition that the client could attract to a few of these industries.  TechNet®also assisted the client in communicating the concept to prospective clients and government agencies.  The assignment was carried out over a period of four months.

 
 
STRATEGIC REVIEW AND EVALUATION OF A JOINT VENTURE

TechNet® worked with a large automotive company and its Joint Venture partner, a small engineering firm, in strategic review of their Joint Venture arrangement.  The joint venture was formed with the objective of undertaking R&D projects for the large automotive company on an exclusive basis.  However, over the years the performance of JV had been deteriorating resulting in continued losses.

 

TechNet® undertook an exercise to identify the reasons that resulted in the poor performance of the JV through interviews with a cross section of executives including top management of both partners, R&D team of the automotive company and those involved in the structuring and formation of JV.   The exercise identified issues such as cultural, management style, interpersonal relationship, financial structuring and poor project co-ordination as the major impediments for the functioning of JV.  The report also offered possible ways in which the issue can be handled. 

 
TechNet® worked on the project for about three months.

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